How we write
Every note on Blooming Notes answers one real skincare question. This is how a note gets from a question to the page, and the rules it has to pass on the way.
Where topics come from
We choose topics from two places: the questions readers and customers actually ask our advisers, and search data showing what people type into search engines in each market. Each note answers one specific question, and the answer comes in the first paragraph.
The Hong Kong, Taiwan and English editions are written separately, each in its own everyday language. We do not convert one edition into another.
How a note is written and checked
- AI tools help us draft. We use AI writing tools to help produce first drafts.
- A wording check runs on every draft. It looks for phrases we have ruled out (see below) before a person reads the draft.
- A named team member reviews and approves every note before it is published. Nothing goes on the site without that approval, and the reviewer’s name is shown on the note. For this edition, the reviewer is Jennifer Tsang.
The rules every note follows
- Appearance and comfort only. We describe how skin looks and feels, and what a routine can do for comfort and appearance. We never say a product works like a medicine or makes a skin condition go away.
- A dermatologist where it could be medical. If something could be a medical problem, the note says to see a dermatologist. We do not diagnose, and we never tell anyone to stop something a doctor has prescribed.
- Real stories only, with written consent. We use a reader’s or customer’s experience only with her written consent. We remove anything that could identify her, retype it rather than use a screenshot, and keep only how her skin looked and felt.
- Nothing invented. No made-up reviews, testimonials, experts, quotes or statistics. If a number sounds measured and we do not have a real source for it, we leave it out.
- No brand or product names, for now. Notes describe product types, such as cleanser, moisturiser and sunscreen, and ingredients by their cosmetic role. Your adviser names the company and its products in chat.
- No business talk. Notes never cover joining the business or earnings.
Who writes them
The notes are written and reviewed by skincare advisers who buy one direct-selling company’s skincare on readers’ behalf and earn commission. Please read them knowing that.
Corrections
If you spot a mistake, email us at hello@blooming-notes.com. We will check it, correct the note and update the date shown on it.